PriceIQ
Cross-Channel Pricing Intelligence for Brands Selling on Amazon and Walmart
PriceIQ monitors your product pricing across every retail channel in real time. When a pricing violation appears on any channel, PriceIQ identifies the source, flags the suppression risk on Amazon, and shows you exactly what it is costing you in lost sales and Buy Box ownership. Built for brands selling through Amazon Vendor Central, Seller Central, and major retail marketplaces.
Features
What PriceIQ Does
PriceIQ is a pricing intelligence platform that connects to your Amazon Selling Partner account and monitors your product prices across multiple retail channels. Here is exactly what it does.
Cross-Channel Price Monitoring
PriceIQ continuously monitors your product prices across Amazon, Walmart, Target, Home Depot, Macy's, and your own direct-to-consumer channels. The platform compares MAP (Minimum Advertised Price), MSRP, and actual selling prices across every channel in real time, identifying discrepancies the moment they appear.
Buy Box & Listing Suppression Detection
When pricing on external channels undercuts your Amazon listing, Amazon may suppress your Buy Box or the listing entirely. PriceIQ detects these events by monitoring Buy Box ownership status, offer listing conditions, and competitive pricing data through the Amazon Selling Partner API. You receive alerts before suppression impacts your sales velocity.
Brand Analytics & Search Performance
PriceIQ leverages Amazon Brand Analytics data to show you how pricing events affect your search visibility. When a pricing violation triggers a listing suppression, you can see the direct impact on search term click share and conversion share. This connects pricing compliance to actual sales performance, not just listing status.
Revenue Impact Quantification
PriceIQ does not just flag pricing violations. It quantifies what they cost you. By analyzing your sales velocity data, order metrics, and historical performance from your Amazon Vendor Central or Seller Central account, PriceIQ calculates the estimated revenue impact of every pricing event so you can prioritize enforcement where it matters most.
Automated Alerting & Violation Tracking
Configure alerts by channel, product, brand, or violation severity. PriceIQ sends real-time notifications when a pricing event is detected, tracks the duration and frequency of violations over time, and maintains a complete audit trail. Every alert includes the offending channel, the price delta, and the estimated revenue at risk.
Vendor Central & Seller Central Integration
PriceIQ connects directly to your Amazon Vendor Central or Seller Central account through the Amazon Selling Partner API. This integration provides access to your product catalog, ASIN data, competitive pricing information, Brand Analytics search performance reports, and listing health indicators. All data access is authorized by you and used exclusively to deliver PriceIQ services to your organization.
Amazon SP-API Integration
How PriceIQ Uses Your Amazon Data
When you connect your Amazon Vendor Central or Seller Central account to PriceIQ, we access the following data through the Amazon Selling Partner API. This data is accessed solely to provide pricing intelligence and compliance monitoring services to your organization. We do not use your data for any other purpose.
Data Accessed Through Amazon SP-API
Brand Analytics (SP-API Role)
- Search Query Performance reports (click share, conversion share, search frequency rank)
- Search Catalog Performance reports
Pricing (SP-API Role)
- Competitive pricing data and Buy Box ownership
- Listing offer conditions and pricing status
- Product fees associated with listed ASINs
Inventory and Order Tracking (SP-API Role)
- Product catalog and ASIN data
- Listing status and suppression indicators
- Sales velocity and order metrics for revenue impact calculation
PriceIQ complies with Amazon's Acceptable Use Policy and Data Protection Policy. We do not use selling partner data to compete with Amazon or with selling partners. We do not share your data with any third party. All data is encrypted in transit and at rest. You may revoke PriceIQ's access to your Amazon data at any time by disconnecting your account within PriceIQ or through your Amazon account settings.
For complete details on how we handle your data, see our Privacy Policy.
Supported Channels
Channels PriceIQ Monitors
Pricing
Pricing That Scales With Your Catalog
PriceIQ pricing is based on catalog size and the number of channels monitored. Every engagement starts with a conversation about your specific catalog and channel mix. The scenarios below illustrate typical starting points.
Starter
Under 100 ASINs
$99/mo
Price monitoring, Buy Box alerts, Brand Analytics reporting, email support
Growth
100 to 250 ASINs
$199/mo
Everything in Starter, real-time alerting, Brand Analytics search visibility tracking, priority support
Professional
250 to 500 ASINs
$399/mo
Everything in Growth, dedicated onboarding, revenue impact dashboards, custom alert rules
Enterprise
500+ ASINs
Call for Quote
Everything in Professional, unlimited channels, API access, dedicated account manager, custom integrations
All plans include a free initial assessment of your catalog and channel mix.
How It Works
From Connection to Visibility in Three Steps
Connect Your Amazon Account
Authorize PriceIQ to access your Amazon Vendor Central or Seller Central account through the Amazon Selling Partner API. This secure OAuth-based connection gives PriceIQ read-only access to your product catalog, pricing data, and sales performance metrics. You control the connection and can revoke access at any time.
PriceIQ Monitors Every Channel
PriceIQ continuously scans pricing across Amazon, Walmart, Target, Home Depot, Macy's, and your D2C channels. It compares actual selling prices against your MAP and MSRP policies, flags violations, identifies the offending channel, and monitors your Amazon Buy Box status and listing health for signs of suppression.
Receive Actionable Intelligence
When PriceIQ detects a pricing event, you receive an alert with the specific violation, the channel responsible, the price delta, and the estimated revenue impact based on your sales velocity. PriceIQ uses your Brand Analytics data to show how the violation affects your search visibility and click share. Every finding is actionable.
Built For
Who PriceIQ Is For
PriceIQ is built for mid-market consumer brands in the $2 million to $50 million annual revenue range that sell products through Amazon Vendor Central or Seller Central and distribute through additional retail channels including Walmart, Target, Home Depot, Macy's, and direct-to-consumer.
These brands have meaningful product catalogs where pricing compliance across channels directly affects Amazon listing visibility, Buy Box ownership, and sales performance. They need automated monitoring because manually tracking prices across six or more channels for hundreds or thousands of ASINs is not operationally feasible.
PriceIQ serves ecommerce managers responsible for listing health and pricing compliance, brand managers enforcing MAP policies across distribution partners, and operations teams that need to understand the revenue impact of channel pricing violations.
See PriceIQ in Action
Request a walkthrough and we will show you how PriceIQ monitors your specific channels, identifies pricing violations, and quantifies revenue impact for your brand.