We Build the Tools We Wished Existed
Digital Dynamics is a FinTech company built for brands selling through Amazon and Walmart. Our software gives ecommerce brands complete visibility into their pricing compliance, their vendor payments, and their marketing performance.
Founded on a Simple Frustration
Mark Baker spent over a decade in ecommerce leadership, most recently as VP of E-commerce at a major consumer brand. In that role, Mark managed multi-channel retail operations across Amazon Vendor Central, Walmart, and direct-to-consumer, and watched firsthand as pricing violations, opaque vendor deductions, and unverifiable marketing spend eroded margins that the brand had no practical way to monitor or recover.
The tools available to mid-market brands were either too expensive, too generic, or too manual to solve these problems at scale. Digital Dynamics LLC is the result: a software company that builds intelligence tools specifically for the financial and operational complexity of selling through Amazon and Walmart. Every product is designed to surface actionable findings from data that brands already generate but cannot effectively analyze on their own.
Mark Baker
Founder, Digital Dynamics LLC
Tualatin, Oregon
We Do Not Build Reports. We Build Findings.
Most tools show you data. We tell you what it means and what to do about it. Every output from every Digital Dynamics product is an actionable finding, not a visualization of information you already have access to and cannot interpret.
We built this software to solve problems we encountered directly managing real accounts with real money at stake. The co-op overbilling detector in DeductIQ found over $400,000 in incorrectly charged fees for a single client. PriceIQ was built because listing suppressions were happening with no visibility into why. The problems are real. The tools solve them.
We serve mid-market brands in the $2 million to $50 million revenue range. These brands are large enough to have meaningful exposure to the problems we solve but too small to have dedicated teams to address them. Enterprise tools are priced out of reach. Generic tools lack the depth. Digital Dynamics fills that gap.
The Platform
Three Tools. One Mission.
Know When Your Listings Are at Risk
PriceIQ monitors your prices across Amazon, Walmart, Target, and other retail channels in real time. When a pricing violation triggers a Buy Box loss or listing suppression, PriceIQ uses Amazon Brand Analytics data to show the direct impact on search visibility and conversion share, and quantifies the revenue at stake.
Explore PriceIQKnow What Amazon Actually Owes You
DeductIQ forensically analyzes every deduction Amazon and Walmart take from your vendor payments. Co-op overbilling, shortage misclassification, invoice gaps, chargeback errors. We find the discrepancies, build the evidence, and recover the funds on a contingency basis.
Explore DeductIQKnow What Is Actually Driving Your Sales
LiftIQ measures true incremental impact across every retail media channel you run. Amazon DSP, Walmart Connect, Google, Meta. Stop guessing which spend is generating new sales and which is just capturing demand that would have happened anyway.
Explore LiftIQReady to See What We Find?
Start with a free audit of your Amazon Vendor Central account. We identify what is recoverable and show you the number before you pay anything.