LiftIQ
Retail Media Incrementality Measurement for Ecommerce Brands
LiftIQ measures the true incremental impact of every retail media dollar you spend. Amazon DSP, Walmart Connect, Google, Meta. Know which campaigns are generating new sales and which are capturing demand that would have happened anyway.
Features
What LiftIQ Does
LiftIQ is an incrementality measurement platform that quantifies the true return on your retail media investment across every channel you advertise on.
True Incrementality Measurement
LiftIQ measures whether your retail media spend is generating new sales or capturing demand that would have happened without the ad. We use controlled test-and-holdout methodology to isolate the true incremental contribution of each campaign.
Cross-Channel Attribution
Compare performance across Amazon DSP, Sponsored Products, Walmart Connect, Google Shopping, and Meta. LiftIQ normalizes metrics across platforms so you can see which channels deliver genuine incremental revenue and which overlap with organic demand.
Campaign-Level ROI Analysis
LiftIQ calculates true return on ad spend at the campaign, ad group, and ASIN level. By factoring out organic sales that would have occurred without advertising, you see the actual profitability of every dollar spent.
Budget Reallocation Recommendations
Based on incrementality data, LiftIQ identifies where to shift budget for maximum impact. Reduce spend on campaigns that are mostly capturing organic demand. Increase spend on campaigns that are genuinely driving new customers.
Organic vs. Paid Decomposition
LiftIQ decomposes your total sales into organic baseline, incremental paid contribution, and overlap. This shows you exactly how much of your revenue depends on advertising and how much would persist if you stopped spending.
Historical Trend Analysis
Track incrementality over time to understand how your advertising efficiency changes with seasonality, competitive activity, and budget levels. LiftIQ builds a historical baseline so you can benchmark current performance against past results.
Supported Channels
Channels LiftIQ Measures
How It Works
From Spend Data to Incrementality Insights
Connect Your Ad Accounts
Link your Amazon Advertising, Walmart Connect, Google Ads, and Meta Ads accounts. LiftIQ ingests campaign data, spend, and conversion metrics from each platform.
LiftIQ Establishes Your Baseline
Using historical sales data and controlled test periods, LiftIQ calculates your organic demand baseline. This is what your sales would look like without paid advertising.
Measure True Incrementality
LiftIQ compares actual sales during campaign periods against the organic baseline to determine the incremental contribution of each campaign, channel, and creative.
Optimize Your Budget
With incrementality data in hand, you can reallocate budget from campaigns with low incremental lift to campaigns that are genuinely driving new revenue.
Built For
Who LiftIQ Is For
LiftIQ is built for ecommerce brands spending meaningful amounts on retail media across multiple platforms. If your monthly ad spend exceeds $50,000 across Amazon, Walmart, Google, and Meta combined, you need to know which dollars are generating incremental revenue and which are redundant.
Marketing directors managing multi-channel ad budgets, ecommerce managers responsible for advertising ROI, and CFOs who need to understand the true return on marketing investment.
Know Where Your Ad Dollars Actually Go
Join the waitlist and be among the first brands to measure true incrementality across every retail media channel.